About the ORA

The ORA represents primarily small to medium sized healthcare businesses that collectively employ upwards of 4000 healthcare providers including Regulated Health Professionals from all disciplines, social workers, personal support and rehabilitation support workers. We are the primary providers of rehabilitation to Ontarians seriously injured in automobile accidents. Most of our members work throughout the healthcare system, giving us a wide-angle view. We are the only association focused primarily on the interests and issues of health providers in the auto sector.

Our member companies operate in home, community and clinic settings. As health professionals we have a strong duty of care to our clients, as business owners we have a responsibility to keep the business viable for ourselves, our staff, and the clients who depend on us.

On behalf of its members, the ORA advocates for motor vehicle accident victims, adequate insurance benefits, and fair treatment of those injured. We help members to navigate the claims system with timely information bulletins on new requirements and issues, and with resources to support daily operations.


To develop and maintain a vigilant presence in the public and policy-making arenas influencing the delivery of community- based rehabilitation in Ontario, advocating for improved access, accountability and patient-centered care


The Ontario Rehab Alliance (ORA) represents health care provider organizations who provide rehabilitation to individuals in the community.

We believe that all Ontarians should receive fair access to insured benefits and quality rehabilitation to allow them to live as productive lives as possible.

The ORA strives to achieve this through supporting our members to conduct their businesses with integrity and advocating for insurer and government accountability. This includes addressing government and regulatory change, providing education and resources, and assisting our members to navigate the sectors in which they practice, such as auto insurance and others.


  • Establish and maintain member guidelines for best business practices (on both provider and IE sides) within the auto insurance industry to ensure accountability in accordance with the Alliance’s mission and vision
  • Be a permanent participant in all industry consultations and negotiations with the government and the insurance industry
  • Have Board members serve as a communication conduit between the government and insurance sectors and members of the Alliance
  • Be a resource for the survivors of motor vehicle accidents and lobby for appropriate levels of benefits and safeguards pertaining to related entitlement and consumer rights and protections
  • Work with and encourage the Insurance Bureau of Canada (IBC) to investigate fraud and be proactive with negligent business practices across the industry to foster maximal benefit levels while maintaining premium rate stability
  • Partner with professional associations and the Coalition wherever necessary to promote its mission and to share information
  • Enhance members’ image and credibility within the insurance, government and public sector
  • Educate insurance adjusters, FSCO, the government and the general public
  • Maintain a database of member companies for referral and networking purposes
  • Include only member organizations who meet minimum standards and possess appropriate experience to deal in the auto insurance sector, including a code of ethics