About the ORA

The ORA represents some 140 healthcare organizations and approximately 4000 healthcare providers including physiotherapists, occupational therapists, speech language pathologists, chiropractors, psychologists, rehabilitation therapists, social workers, personal support workers, rehabilitation support workers and case managers. It is these individuals who are the primary providers of healthcare and rehabilitative services to Ontarians who are injured in automobile accidents. We are the only association focussed primarily on the interests and issues of health providers in the auto sector.

Our member companies operate in the auto insurance sector as well as a variety of non-institutional sectors. As health professionals we have a strong duty of care to our clients, as business owners we have a responsibility to keep the business viable for ourselves, our staff, and the clients who depend on us.

On behalf of its members, the ORA advocates for motor vehicle accident victims, adequate insurance benefits, and fair treatment of those injured. We help members to navigate the claims system with timely information bulletins on new requirements and issues, and with resources to support daily operations.


To develop and maintain a vigilant presence in the public and policy-making arenas influencing the private health practice sector in Ontario, including the auto insurance industry, and to ensure positive and effective change through lobbying, public education and promoting best business practice.


The Alliance of Community Medical and Rehabilitation Providers, also known as the Ontario Rehab Alliance, ORA) represents the interests and needs of health care organizations that provide treatment to individuals injured in motor vehicle accidents. We pledge to work to ensure all Ontarians injured in a motor vehicle accident receive fair and appropriate funded care in order to allow them to continue to live as productive lives as possible.

The ORA strives to achieve this through addressing government and regulatory change, maintaining awareness of all issues affecting health care and motor vehicle insurance and by assisting members in conducting business in the most effective and ethical way possible.

Specifically, the ORA will achieve it’s objectives by:

  • Developing and maintaining a vigilant presence in the public and policy-making arenas raising awareness about the current inadequacy of auto accident benefits, barriers and difficulties in the claims management system, and the plight of those unable to access the rehabilitation services they need.
  • Working for positive and effective change through lobbying, public education and promotion of best business practices.
  • Helping members to navigate the auto insurance claims system with timely information bulletins on new requirements and issues, and tools such as templates for letters to insurers.
  • Sending members timely email bulletins with up to date information on emergent issues
  • Offering workshops for members that provide and valuable networking and targeted learning opportunities.
  • Developing resources for members to enhance the efficacy and integrity of daily operations.


  • Establish and maintain member guidelines for best business practices (on both provider and IE sides) within the auto insurance industry to ensure accountability in accordance with the Alliance’s mission and vision
  • Be a permanent participant in all industry consultations and negotiations with the government and the insurance industry
  • Have Board members serve as a communication conduit between the government and insurance sectors and members of the Alliance
  • Be a resource for the survivors of motor vehicle accidents and lobby for appropriate levels of benefits and safeguards pertaining to related entitlement and consumer rights and protections
  • Work with and encourage the Insurance Bureau of Canada (IBC) to investigate fraud and be proactive with negligent business practices across the industry to foster maximal benefit levels while maintaining premium rate stability
  • Partner with professional associations and the Coalition wherever necessary to promote its mission and to share information
  • Enhance members’ image and credibility within the insurance,government and public sector
  • Educate insurance adjusters, FSCO, the government and thegeneral public
  • Maintain a database of member companies for referral and networking purposes
  • Include only member organizations who meet minimum standards and possess appropriate experience to deal in the auto insurance sector, including a code of ethics